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EDEC X LITSCHOOL

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The LitSchool workshop at Christ University provided an immersive and hands-on learning experience, focusing on the development of a Go-to-Market (GTM) strategy for Angel One. Over the course of three days, students received direct mentorship from industry leaders like Vidit Sidhana and Aditya Natraja, who offered key insights on strategy formulation, customer segmentation, and market execution.

On Day 1, participants were introduced to the live project brief, gaining a clear understanding of the task at hand. Day 2 featured live mentoring sessions, where students worked closely with the mentors to plan and refine their GTM strategies in real-time. This interactive guidance allowed them to address challenges and fine-tune their approaches with expert advice.

By Day 3, teams presented their finalized strategies to a panel of judges, who provided immediate feedback and shared valuable industry insights. This constructive feedback helped participants strengthen their approach and develop a more practical understanding of market strategy execution.

The event's collaborative environment fostered peer learning and allowed students to engage directly with business professionals. The top three teams were awarded a cash prize of ₹25,000, recognizing their innovative strategies. This workshop not only enhanced students' understanding of GTM strategy but also provided a unique networking platform and hands-on experience with a live business project, adding significant value to their professional profiles.

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